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There are more than 26 million Muslims in Europe, and 40% of these Muslims are highly interested in halal products and services. We realized that there is a significant lack of Islamic financial services, despite the existing need.

Many brands in Europe have recognized the huge opportunity in the Islamic segment and they invest in products, but investment in services remains very low.

There is no market leader in Islamic financial services in Europe, presenting a significant opportunity for pioneers in this space.